Superior Superstore makes it easy for foodservice professionals to find the products you need at the wholesale prices you want.


SAMSHeadquartered in the Southeastern Wisconsin area, Superior Superstore has been operating throughout the US for over 3 decades. As a wholesale food service  equipment warehouse, we help you shop for a wide range of quality food service equipment, chef supplies, restaurant and catering supplies in a way that saves you time and money. Our goal is to help you grow your business and satisfy your customers and guests.

Purchasing food service products and packaging supplies for your business should be easy and convenient. Therefore, Superior’s policies are simple and straightforward. No Membership fees! No Minimum Purchases!  No Hidden Fees!  Just Amazing Savings! We’re here to help you save.

It’s Easy to Shop at Superior!


Cash n Carry Superstore is open 6 days a week throughout the year, except for national holidays. We’re there when you need us the most.

We do not charge any special membership fees.

Pick out your cart, shop at your own pace and pay for your purchase as you leave. Payment options include cash, business checks (with proper state ID), debit cards, and/or all major credit cards, including Visa, MasterCard, Discover and American Express.

We do not require that you purchase a minimum amount, and you do not have to buy large quantities of any one item in order to receive a special discount.

You can sign up for the Superior Preferred Program to receive our cash rewards & specials that highlight our best buys. You can also download our specials from our website.

We work with our suppliers and offer in-store specials that help you save even more money.

We stand behind every product we sell by providing you a 100% satisfaction guarantee.

OUR MISSION: Provide the Right Products at the Right Prices

Over the years, our focus has been on helping small, independent operators keep their costs low without sacrificing the quality of their food products. We choose the products we carry carefully in order to ensure quality and consistency every day. In so doing, we maintain low prices, and offer weekly and monthly specials that help busy restaurant owners, chefs, caterers, deli owners, coffee shop proprietors and event planners control their costs and budgets.

We have more than 10,000 products available at our wholesale Superstore.  Superior is ready to help you shop, stock up, and save big. Visit the Superior Store, and start saving with convenience and ease.

Our Team of Salespeople are Always Happy to Help


Superior Team
As you shop, you’ll notice that you keep encountering the same smiling faces. Many of our employees have been with us for a long time. We value full-time employees who care about the relationships they build with our customers, know the ins and outs of our business, and are ready to offer cost-saving tips and help you find exactly what you’re looking for.

Easy to Find the Products You Need
Whether you are a head chef or have been tasked with planning a fundraiser, you don’t want to be overwhelmed when you’re shopping. Our superstore is a lot easier to navigate than those of some of our competitors. Our store is laid out so it flows easily and you can find what you are looking for, including the way we stock our shelves, our easy-to-read signage, and our equipment & furniture display area. Stop in and experience your Cash n Carry difference today and let us start saving you time & money.

Save Big When You Shop with Superior!

Stack Of Cash

The Savings
More than anything, Cash Carry’s customers come back because of the amazing savings they find on quality products.

The cash n carry preferred customer receives great savings at our lowest selling cost. We purchase many items in large & truckload quantities to pass on the bottom line to you, everyday. Sign up for our free preferred program today.